Responsibilities
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works
- Understand and support our sales channels
Skills
- 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
- Proficient in productivity applications such as Microsoft Office, Project or Basecamp
- Comfortable using collaboration and CRM tools such as Slack and Salesforce
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties
- Team player! Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer
- Bachelor’s degree in business or marketing; MBA preferred.
Job Type: Full Time
Job Location: Bangkok Thailand